Been working on my brother’s logo for weeks till we got what he wanted. He got a plan to open a bakery shop, location wise, he is planning elsewhere and not Singapore. Using my brother’s shop as a platform to learn the difference between Branding, Identity and Logo. So you are seeing right on top, it’s the logo of the shop, and my brother has a good grasp how the shop image should be emotionally, I suppose it’s the branding. Now I’m left with identity which I need to wait till the times come when my brother wanted what kind of packaging, letterhead etc.

I’m pretty much of a digital creative than a graphic designer working on branding, identity and such. It’s usually when someone else asked if I could do a logo, so I agree. When working on Super Drive Station, I got stuck and thanks to Meng’s research about branding, he got this article. Branding, Identity & Logo Design Explained It pretty much sum up everything.

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